New Adventures is collaborating with Julie’s Bicycle to pilot a new Creative Green certification for the touring sector.
Julie’s Bicycle is a charity that supports the creative community to act on climate change and environmental sustainability. Through their Creative Green certification, Julie’s Bicycle recognises and celebrates environmental best practice within the cultural sector. New Adventures has been working with Julie’s Bicycle to develop policies and seek to embed good practice around environmental sustainability. New Adventures’ UK tour of Matthew Bourne’s Swan Lake, which began in September 2018, is the first Creative Green Certified Tour.
Green Adventures will champion this work, take steps to challenge standard behaviours and think creatively about green initiatives. Throughout the UK tour of Swan Lake New Adventures will be seeking to reduce its direct environmental impacts and will also use the opportunity to advocate to audiences and touring venues. New Adventures will be working closely with Sadler’s Wells and Norwich Theatre Royal who are already leaders in this area.
Matthew Bourne, Artistic Director said:"New Adventures is proud to be the first touring company to be working in partnership with Julie’s Bicycle on a Creative Green Touring certification. As one of the UK’s busiest touring dance companies, we visit theatres across the world and travel to very picturesque settings. I believe that it’s important to conserve the natural beauty around us and it is something that we’re very passionate about. We hope that our Green Adventure with Julie’s Bicycle will help us to spread the word to our wonderful presenting venues and audiences around the globe about how to lead more sustainable lifestyles, so that generations to come can continue to enjoy all that our planet has to offer."
In recognition of this collaboration New Adventures was awarded the Creative Green Pioneer Award in the second annual Creative Green Awards which celebrates the many outstanding organisations taking action on climate and the environment.
Paule Constable, Associate Artist said: "As a New Adventures Associate Artist I am proud to be one of their green champions as they become the first UK touring company to receive Creative Green Touring certification, and as the inaugural recipient of the Green Pioneer Award. I try to be as environmentally aware as possible from cycling to recycling but I’m equally passionate about trying to make my working life environmentally responsible. I look forward to working closely with New Adventures during the tour of Swan Lake to advocate for and encourage sustainability.”