About Us

Green Adventures

Green Adventures, the company’s environmental sustainability strand, was launched in July 2018.  Since then, we have been making changes in all areas of the company and engaging with our venue partners and audiences around sustainability.

Our achievements include:

• Winning the Creative Green Pioneer Award in 2018

• Piloting a new Creative Green certification for the touring sector on our 2018-19 UK tour of Swan Lake, for which we have been awarded a four-star rating

• Investing in reusable water bottles, cups and tote bags for the company to reduce single-use plastic. These are also sold to the public, with 25p of all online sales donated to The Wildlife Trusts.

“New Adventures is proud to have piloted the first Creative Green certification for the touring sector and I am delighted that our efforts and achievements have been recognised with a four-star rating. There is still so much more we can do, as a company and within our industry, to address the climate emergency and we will continue to explore ways to be greener in all areas of our company.” — Matthew Bourne, Artistic Director, New Adventures

Matthew (centre) with our fellow Creative Green Award 2018 winners Credit: James Allan

Accelerator programme

New Adventures, Sadler’s Wells and Norwich Theatre Royal have been collaborating on the creation of a new model for environmentally sustainable touring through exploring joint green initiatives between visiting companies and presenting theatres. This work is supported by the Accelerator Programme, run by environmental charity Julie’s Bicycle in partnership with Arts Council England to advance sustainable practice among arts organisations.

New Adventures Green Champions:


We're proud to share that our Head of Operations, Louise Allen, was interviewed by Jacqueline Haxton from the Arts Marketing Association talking about New Adventures Green Touring, and Rebecca Moorland from Sightline, the Association of British Theatre Technicians online magazine. You can read both articles below. 

We wanted environmental sustainability to be central to what we do as a company so we created Green Adventures. We didn't have any expertise in sustainability but we had the desire to learn more and to experiment.

Louise Allen, Head of Operations

Click here to read Julie's Bicycle's case study on our environmental journey with green touring.

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