James has worked in arts policy, fundraising and management for over 14 years.
He started his career at the Theatre Royal in Plymouth before a period working internationally in Nepal, Zurich, Czech Republic and the USA. On returning to the UK James took up the management of the Greenwich Musical Theatre Academy a European Social Fund project re-engaging young people outside the formal education sector with the arts.
James joined the Lyric Hammersmith in April 2006 where he held a number of positions leading all the theatres programmes for children, young people and emerging artists. In 2009 James was appointed Commercial Director at the Lyric leading on all income streams, marketing, public relations and visitor services. In September 2010 James joined the National Youth Theatre of Great Britain as Executive Director where he led the development of a new strategic plan and secured continued Arts Council funding in a period of major government funding cuts.
In February 2012 James joined New Adventures and Re:Bourne. James is responsible for the day-to-day management of the charity and works across the production company on fundraising, advocacy and special projects.
James is regularly invited to speak at conferences and events and sits on a number of advisory boards and panels for the public and private sector. He is a proud trustee of Gecko & James Cousins Company and sits on the Culture Committee for the Wales Millennium Centre.